3 - 2021 - NuvoDesk Coworking
instagram marketing

How to Attract Customers on Instagram

How to Attract Customers on Instagram

By Leslie Radford

Twitter, LinkedIn, and Pinterest – none of these channels have beaten Facebook in terms of engagement. Facebook’s Instagram is increasingly becoming one of the most important social media outlets for marketing your business.

 

Facts About Instagram

Instagram has more than 800 million monthly active users.

Many different niches enjoy the potential engagement Instagram has to offer.

In a recent survey of 2500+ micro-influencers, 60% believed that Instagram is the best platform for engagement.

 

Instagram users have a buying mindset.

People share more on Instagram about the latest trends than any other platform – that’s why it is the best avenue to promote your brand and attract more ideal customers.

 

Tips to Attract Ideal Customers

Here are some tips to attract your ideal customers from Instagram:

 

Post Eye-Catching Images

A picture is worth a thousand words so it’s important to create attention-grabbing and high-quality photos to promote your business. The best way to sell something via pictures is to show its uses to potential consumers. If done right, fans will be so enticed by the imagery that they need to purchase it for themselves.

 

Improve your Instagram reach

Hashtags get your product or service noticed organically. Consider using three to five hashtags in your post to avoid being too spammy.

 

Balance Work with Play

You’ll quickly lose traction if all you do is try to sell. Mix in some fun photos related to your industry so that you don’t come across as an emotionless marketing machine.

 

Present Various Aspects of Your Business

Show your customers what goes on behind the scenes. Demonstrate all aspects of your business, from manufacturing to sales to delivery. Typical day-to-day stuff can be pretty boring for your customers, but you can shine a light on the more interesting things that may happen that week or month. Also, highlighting the people who are you biggest fans (customers or employees) can be a fun way to promote your business.

 

Hire an Expert

Of course, there are people, like the staff at Advent Trinity, who can tell you when filters or particular hashtags make sense and which photo would be most attractive to your target audience.

 

branding your business

What Does It Mean to Brand Your Business?

What Does It Mean to Brand Your Business?

By Leslie Radford

Key Takeaways

What is Branding?

Forming the Impression People Get

Areas of Your Business that You Can Implement Branding

Get Help with Branding Your Business

What is Branding?

If you have a business, you need a brand. People often mistake branding for just having a logo that identifies your business. While a logo is PART of your brand, it isn’t your brand itself. Your brand is actually all-encompassing: How it makes someone feel, the cohesiveness of your look, and how you constantly communicate to your customers through a series of visual and verbal cues. Your brand sets you apart from your competitors.

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Forming the Impression People Get

You have the ability to form what people say, think, and feel about your business— that is your brand. You build your brand to be a representation of who you are as a business and how you wish to be perceived.

Branding helps you create brand recognition, awareness, and loyalty.  Consistently using visual cues like your logo and brand imagery, your audience will come to associate these signals with your brand. By consistently implementing your brand strategy, the more your audience will connect with your brand, thus becoming repeat customers.

Areas of Your Business that You Can Implement Branding

There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo. All of these elements work together to create one distinct and eye-catching brand.

By advertising a cohesive campaign and providing promotional merchandise, customers will begin to recognize your business and what it stands for. By providing customer service that goes above and beyond while reflecting your company’s values, customers will begin to sing your praises, refer their friends, and keep coming back to you because you have a reputation for taking care of them. Your logo will begin to be associated with your company and recognized by others.

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Get Help with Branding Your Business

To discuss components of your company’s brand, Advent Trinity is there to help guide you in the process. Click here to schedule a consultation.

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