If you have a business, you need a brand. People often mistake branding for just having a logo that identifies your business. While a logo is PART of your brand, it isn’t your brand itself. Your brand is actually all-encompassing: How it makes someone feel, the cohesiveness of your look, and how you constantly communicate to your customers through a series of visual and verbal cues. Your brand sets you apart from your competitors.
You have the ability to form what people say, think, and feel about your business— that is your brand. You build your brand to be a representation of who you are as a business and how you wish to be perceived.
Branding helps you create brand recognition, awareness, and loyalty. Consistently using visual cues like your logo and brand imagery, your audience will come to associate these signals with your brand. By consistently implementing your brand strategy, the more your audience will connect with your brand, thus becoming repeat customers.
There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo. All of these elements work together to create one distinct and eye-catching brand.
By advertising a cohesive campaign and providing promotional merchandise, customers will begin to recognize your business and what it stands for. By providing customer service that goes above and beyond while reflecting your company’s values, customers will begin to sing your praises, refer their friends, and keep coming back to you because you have a reputation for taking care of them. Your logo will begin to be associated with your company and recognized by others.