Twitter, LinkedIn, and Pinterest – none of these channels have beaten Facebook in terms of engagement. Facebook’s Instagram is increasingly becoming one of the most important social media outlets for marketing your business. Attract customers on Instagram with these tips.
People share more on Instagram about the latest trends than on any other platform – that’s why it is the best avenue to promote your brand and attract more ideal customers.
Here are some tips to attract your ideal customers from Instagram:
A picture is worth a thousand words so it’s important to create attention-grabbing and high-quality photos to promote your business. The best way to sell something via pictures is to show its uses to potential consumers. If done right, fans will be so enticed by the imagery that they need to purchase it for themselves.
Hashtags get your product or service noticed organically. Consider using three to five hashtags in your post to avoid being too spammy.
You’ll quickly lose traction if all you do is try to sell. Mix in some fun photos related to your industry so that you don’t come across as an emotionless marketing machine.
Show your customers what goes on behind the scenes. Demonstrate all aspects of your business, from manufacturing to sales to delivery. Typical day-to-day stuff can be pretty boring for your customers, but you can shine a light on the more interesting things that may happen that week or month. Also, highlighting the people who are your biggest fans (customers or employees) can be a fun way to promote your business.
Of course, there are people, like the marketing experts at Advent Trinity Marketing Agency, who can tell you when filters or particular hashtags make sense and which photo would be most attractive to your target audience.