How To Attract More Customers On Instagram
Attract customers on Instagram with these tips
Twitter, LinkedIn, and Pinterest – none of these channels have beaten Facebook in terms of engagement. Facebook’s Instagram is increasingly becoming one of the most important social media outlets for marketing your business. Attract customers on Instagram with these tips.
Facts About Instagram
- Instagram has more than 800 million monthly active users.
- Many different niches enjoy the potential engagement Instagram has to offer.
- In a recent survey of 2500+ micro-influencers, 60% believed that Instagram is the best platform for engagement.
- Instagram users have a buying mindset.
People share more on Instagram about the latest trends than on any other platform – that’s why it is the best avenue to promote your brand and attract more ideal customers.
Tips to Attract Ideal Customers
Here are some tips to attract your ideal customers from Instagram:
Post Eye-Catching Images
A picture is worth a thousand words, so it’s important to create attention-grabbing and high-quality photos to promote your business. The best way to sell something via pictures is to show its uses to potential consumers. If done right, fans will be so enticed by the imagery that they need to purchase it for themselves.
Improve your Instagram reach
To effectively improve your reach on Instagram, start by strategically incorporating hashtags. Initially, include three to five relevant hashtags in your posts, which can organically elevate your product or service’s visibility. This method ensures your content captures attention without overwhelming your audience. Furthermore, by selectively using these tags, you create pathways for your brand to connect with a targeted audience, thereby enhancing engagement. Consequently, this approach not only amplifies your Instagram presence but also makes your offerings more discoverable to potential customers.
Balance Work with Play
You’ll quickly lose traction if all you do is try to sell. Mix in some fun photos related to your industry so that you don’t come across as an emotionless marketing machine.
Present Various Aspects of Your Business
Show your customers what goes on behind the scenes. Demonstrate all aspects of your business, from manufacturing to sales to delivery. Typical day-to-day stuff can be pretty boring for your customers, but you can shine a light on the more interesting things that may happen that week or month. Also, highlighting the people who are your biggest fans (customers or employees) can be a fun way to promote your business.
Hire an Expert
Of course, there are people, like the marketing experts at Advent Trinity Marketing Agency, who can tell you when filters or particular hashtags make sense and which photo would be most attractive to your target audience.
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By Leslie Radford
**Updated February 2024
