The Most Astonishing Digital Advertising Benefits For Small Businesses
When you consider the myriad of benefits digital advertising provides, it’s easy to see why brands continue to utilize it as a strategy.
Digital advertising is a new weapon in the struggle of small businesses for survival. If you’re not promoting your goods and services online, you might be missing a huge audience that could benefit from your business.
Ways of promoting are diverse and give different results, depending on the type of activity you go with. The growth or decline in your sales directly depends on the types of advertising you use on the Internet. There are many platforms to choose from, but sometimes it’s a trial-and-error sort of thing to see what works best for you. And you don’t have to spend a ton of money to try different advertising techniques. Moreover, the average ROI of Google Ads is 200%. That means businesses earn a return of about $3 for every $1 spent.
Let’s take a look at why you should be advertising digitally:
Digital Advertising is Targeted
You can create ads that are seen by qualified prospects and target audience members. Because you can be specific about who sees your ad, you’ll know you’ll be piquing their interest and can probably convert them.
Traditional advertising is hit-or-miss, but digital platforms are changing the game. SEO and PPC can put your brand name and your content marketing in front of customers at every stage of the buying cycle. Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more.
It Provides Flexibility Across Channels
The keyword for success in digital advertising is “multi-channel.” With digital advertising, a piece of content can be shared across a variety of platforms, which means that you are no longer confined to one page, 30 seconds, or whatever format your traditional ad was designed for.
Videos are a great way to promote in a way that your buyers want to listen. And they’re sharable which means you can reach more potential customers on various platforms. According to Forbes, videos are shared 1,200% more than text and links combined.
It Invites Mobile Engagement
Digital and mobile marketing go hand-in-hand. Digital advertising allows you to reach your audience on the go, wherever they are, whenever they are online. Many optimize their website for desktop users, but if it’s not optimized for mobile, you’ll miss out on a lot of leads.
In fact, Statista says 52.2 percent of all website traffic is generated from mobile phones. In developing your digital marketing strategy, the primary objective is to achieve conversions. Each step you take, and every campaign you launch is strategically designed to secure mobile conversions from potential customers. A key factor in this process is ensuring that your digital presence is optimized for mobile users, significantly enhancing the likelihood of converting leads into actual sales for your business.
Digital Advertising is Faster to Market
Marketing needs to be agile and responsive. Digital advertising stands out for its ability to go to market quickly. Unlike traditional advertising, which often requires more time for preparation and launch, digital campaigns can be initiated and implemented much more swiftly.
This quick execution capability of digital advertising is critical for keeping pace with the ever-changing market dynamics. Additionally, digital campaigns offer the flexibility of being adjusted as needed. This means businesses can react and adapt their marketing strategies in real-time, ensuring their messaging remains relevant and effective in the face of shifting trends and customer preferences.
Digital Advertising is Easily Measurable
Digital campaign metrics are built-in. You know exactly who clicked on your content, opened it, referred it, shared it, etc. You also can trace the source of your traffic from entry to the shopping cart and eventual purchase. This will help you determine which platforms and strategies yield the best results and which deserve more investment.
Unlike traditional advertising, where gauging effectiveness can be challenging, digital campaigns come with built-in metrics. These metrics provide clear insights into how users interact with your content – from who clicks and opens it to who refers or shares it.
Furthermore, digital advertising allows for detailed tracking of the customer journey. You can trace the source of your traffic from the initial entry point through to the shopping cart and final purchase. This level of insight is invaluable in evaluating the effectiveness of different platforms and strategies. It helps you pinpoint which areas are performing well and deserve more investment. By understanding these metrics, businesses can fine-tune their digital advertising efforts, ensuring better returns and more efficient use of resources.
Advertising Maintains Top-of-Mind Awareness
A study by Baymard Institute revealed that the average online shopping cart abandonment rate is 70.19%. And that’s where digital advertising has a major advantage. Through remarketing and retargeting, you can stay in front of the customer to suggest one more time that they liked your product, so go ahead and purchase it. Abandoned shopping carts can be recoverable by retailers who use marketing automation software to offer a sweet deal, like a discount or free shipping. Digital advertising can keep that sale from slipping away.
What Does It Mean to Brand Your Business?
Digital Advertising is the New Norm
The shift towards digital advertising is unmistakable and necessary for all types of businesses, from global corporations to local startups. The benefits of digital over traditional advertising are numerous, making it an essential part of any effective marketing strategy. It’s not only large brands that can capitalize on the opportunities digital advertising presents; small businesses can, and should, harness its power too.
Digital advertising’s affordability, precise targeting, and measurable impact make it a valuable tool for small enterprises aiming to increase their market presence and customer engagement. It’s a versatile strategy that levels the playing field, allowing smaller businesses to compete effectively in a diverse marketplace.
Need help with digital advertising? We use Advent Trinity Marketing Agency — check them out!
By Leslie Radford
**Updated February 2024
