Here are a few ways your small business can get involved in National Small Business Week

If you’re not celebrating National Small Business Week at your business, it’s time you start! Take a look at how you’re small business can get involved.

What is National Small Business Week?

National Small Business Week is a decades-old tradition that allows everyone to honor small companies and the contributions they make to local communities and the national economy. The United States Small Business Administration has recognized the contributions of entrepreneurs and small businesses since 1963.

Traditionally, Small Business Week is celebrated during the first week of May.

How Can Your Business Get Involved?

Whether you own a small business, work for one, or just love supporting them, there are plenty of ways you can show your support and take part in this tradition.

Here are 4 ways you can take part in Small Business Week:

1. Share your story

You started your business for a reason. Don’t keep your story a secret. Instead, use your unique point of view as a way to stand out from the competition and get closer to your customers. Remind your customers and supporters why you do what you do, how you got there, and where you’re going.

2. Say thank you to the people who keep your business going

Think about who makes your business possible. Show your appreciation to your supporters. A face-to-face thank you is always great, but you can also write thank you cards, send an email to your supporters, or post a thank you on social media. Offer them a discount or free item the next time they visit you, or, if you’re comfortable in front of a camera, think about how you can get your message across in a short thank you video.

3. Partner with another small business

Strengthen your impact and reach a larger audience by joining forces this Small Business Week.

For example, a health food store could increase its exposure by setting up a display at a local spa and providing 10 percent off coupons to all spa customers.

How can you collaborate with businesses that reach a similar audience, so your products and services complement nicely?

5. Get the word out

When you own a small business, time flies. Don’t miss out on Small Business Week just because you’re having a busy week.

Get the word out to your supporters by sending an email announcing Small Business Week and encouraging your customers to support you (depending on what email service you use, you could schedule it in advance). You can add a coupon to your email as a special thank you to your customers.

Once your email has been sent, post it to your active social media channels to increase your reach so more of your customers can celebrate with you.

Happy National Small Business Week

Whatever way you choose to commemorate Small Business Week, the most essential thing is to appreciate the tremendous effect and contributions small companies make throughout the year.

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By Leslie Radford