Customer reviews do miracles for your business. They bring a lot of credibility to your company, build your brand reputation, and provide the kind of social proof needed to influence consumer behavior. When asking for reviews or testimonials, there are three basic ways to obtain them.
The most immediate, personal, and direct way to ask for reviews is to ask at the point of sale or care. Asking for reviews at the point of sale is a fantastic way to capture reviews and testimonials moments after their experience.
You can also capture their information beforehand and ask for a review via email. Email should be at the top of your list of channels for requesting reviews if you’re just getting with review generation. According to research, approximately 70 percent of reviews come from post-transactional review request emails. Personalize your email by putting careful thought into your request in a way that individually acknowledges each recipient. Keep the message and survey short. Customers will be more likely to complete the request if it takes less than a couple of minutes.
Another way to capture reviews is through SMS messages. Fifty-six percent of all online reviews are posted from mobile devices, so if you send customers a survey or a review request via text message, they’re most likely to click on that link. Text messages have a 98 percent open rate and are typically read within three minutes, whereas email typically has a 40 to 50 percent open rate.
At the end of the day, the best way to get reviews is to consistently provide outstanding customer experiences. Sometimes those five-star reviews and testimonials may come without the need for you to ask but it doesn’t hurt to try.