“We feel like we’re not successful unless the person sitting next to us is successful as well.”
If you have ever watched a real estate show and thought, I could do that, Al Herron has a reality check for you. Not the harsh kind, but the honest kind that comes from someone who has actually lived it.
“Especially television shows, Selling Sunset and all that kind of stuff you see on TV, okay, I can go sell real estate. Last year, 71% of the people who hold real estate licenses sold zero homes.”
Al is not saying that to scare people away. He is saying it because he cares about what happens after the excitement wears off. He has seen what it takes to build a real career in real estate, and he has spent decades helping agents do it the right way.
A Leader at Monument Realty
Al Herron is the director for two Monument Realty offices, one in Dallas and one in Arlington. Together, they are referred to as Monument South. Monument Realty has been around for eight years, and the company has seen major growth in that time.
Al has been with Monument for four years and has watched the team scale quickly.
“We’re about 800 agents now.”
Agents working out of the Dallas and Arlington areas make up about 150 of those. That kind of growth does not happen by accident. It takes systems, training, and a culture where people do not treat each other like competition.
Al has been in real estate a long time, and he owns it with a sense of humor.
“I’ve been doing this since the 1900s. I always say.”
Then he clarifies.
“Since 1994.”
The industry has changed dramatically since then, and Al has adapted right alongside it.
Real Estate Is Not a Side Hustle
One of the biggest misconceptions Al sees is the idea that real estate is an easy, part-time way to make extra money. The truth is that clients are trusting agents with what can be the largest transaction of their lives.
“This is not a part-time gig.”
He explains it like this. When someone decides to buy or sell a home, the real estate agent coordinates everything. Lenders, inspectors, title, repairs, negotiations, deadlines, emotions, and all the unexpected issues that pop up along the way.
“Really, that agent is going to be the ring master of this circus because it can turn into a circus.”
Al does not believe clients need a flashy agent. He believes they need a professional who can lead with calm and clarity.
“They need to have an agent who can control the chaos.”
Why NuvoDesk Became Part of the Monument South Story
Al and Monument Realty have been at NuvoDesk Coworking in Arlington, TX for about four years, almost from the beginning. He has seen NuvoDesk grow and evolve, and he has watched it become a strategic home base for their agents across the DFW area.
“NuvoDesk has been great. It’s strategically located.”
With agents working throughout the metroplex, especially across southwest Dallas County and Tarrant County, NuvoDesk serves as a true midpoint. It is a practical place for agents to get real work done.
They use NuvoDesk for client buyer consultations. They host office meetings there. And their agents also use NuvoDesk spaces like the podcast room and green room, which matters more now than it did years ago.
“In real estate, especially now, it’s a lot different from back in the day.”
Today’s clients often decide who they want to work with long before they ever meet in person. Social media and content create a window into who an agent is, how they communicate, and whether they feel aligned.
“People make decisions about who they want to work with based on their perceived interests.”
Al’s point is simple. You do not need to share every detail of your life, but clients do want to feel comfortable. They want to feel like they are choosing someone who fits them.
“Using tools like this has helped many of our agents get to uh show themselves uh to the public, and people say, “Okay, cool. I want to work with that person.”
Community Over Competition
The most distinctive part of Al’s leadership is not his experience; it is his mindset. He believes success multiplies when agents help each other win, especially in a business that can feel isolating.
“Real estate can feel like a, you know, like a lone ranger situation.”
His advice to agents entering the industry is to carefully choose their environment. Not just which brokerage logo they want, but the support system they want to grow inside.
“You’ve got to find the place that will be able to support you and provide you with those tools, the training, even the social aspect of what is necessary for you to really blossom in that deal.”
He believes agents need mentors, but they also need colleagues who are in the trenches with them. People who know the struggle and can help you learn faster.
And at Monument, he says that culture is real.
“We have this collection of tremendous agents who do who excel above the market average.”
The strongest agents do not hoard knowledge. They share it.
“We feel like we’re not successful unless the person sitting next to us is successful as well.”
A Workspace Built for Production
Al also challenges how people think about coworking. Some still assume coworking is a budget option for people who cannot afford a traditional office. He sees it differently, especially in real estate.
Agents are not meant to be “warehoused” in a big office all day. They are supposed to be in the field, meeting clients, touring homes, and advancing deals. What they need is a place to come in, focus, and produce.
“We call it the production house, right? This is where you show up to, you know, meet clients, write your contracts, collaborate, uh, do podcasts, grow your business, create content, grow your business, right?”
That is what NuvoDesk provides for Monument South. A place to collaborate, stay connected, and get things done, without the overhead and distractions of a traditional office model.
Building Together
Al Herron has spent his career proving that real estate is not about quick wins or TV show energy. It is about professionalism, consistency, and the people around you.
He has helped Monument Realty grow by building a culture where agents do not compete in isolation. They learn together. They work together. They build something that lasts.
If you want to see what a real estate “production house” looks like in Arlington, TX, you will likely find Al and his agents at NuvoDesk, doing what they came to do.
Showing up. Learning. Growing. And helping the person next to them do the same.
- Website: Monument Realty
- LinkedIn: Al Herron
- Facebook: Al Herron Talks
- Instagram: Al Herron
- YouTube: Al Herron Talks