Job Posting : Digital Marketing Specialist / Graphic Designer / Website Developer

NuvoDesk is seeking a part time Director of Marketing to be an integral part of managing our website and keeping up our social media presence.

 

Position: Director of Marketing

 

Reports to: Vice President & Community Manager

 

Hours: Part Time (28-32 hours), Monday – Friday

 

Responsibilities include:

 

Website Development/Maintenance

  • Design, development and maintenance of company website
  • Create meta data for each page
  • Testing Pages On Multiple Browsers
  • Adding New Plugins
  • Backups, updates
  • Knowledge of CSS and HTML coding
  • Perform network system administration
  • Make technical and content edits across websites
  • Debugging and problem solving of our website

 

Digital Marketing

  • This position requires an experienced Google Adwords and Analytics specialist who can creatively and effectively manage and optimize PPC campaigns along with website content to generate maximum ROI.
  • Analyze, evaluate, and optimize performance of PPC campaigns
  • Perform Social Media Management
  • Create social media content research
  • Compile social media post planning documents
  • Schedule social media posts with Hootsuite
  • Conduct Campaign Tracking and Reporting

 

SEO

  • Utilize research tools to gather keyword targets, competitor information, website audit, and related research information
  • Utilize keyword research to determine optimization needs
  • Compile keyword mapping document and link keywords
  • Maintain changes document for on-page optimization
  • Optimizing Sites to Increase Speed and Ranking
  • Identify areas of site weakness or poor performance, and make suggestions to increase ranking
  • Help create SEO content including keyword research and analysis
  • Generate reports along with recommendations for improvements
  • Learn new technologies, techniques and industry trends related to Paid and Organic SEO

 

Graphic Design/Printing

  • Optimize document design for quality and reproduction
  • Assist in the design, development, editing/proofing, production and organizing of marketing materials, including ads, newsletters, mailers, catalogs, brochures, flyers, posters, banners, large-format signages like tradeshow graphics, presentation documents, forms, and other collateral materials.
  • Coordinate with Manager for media and content needs
  • Apply color management, color correction, trapping and image editing
  • Inspect files for problem areas, including fonts, image resolution and image registration
  • Re-engineer documents to migrate from offset to digital for printing
  • Creative use of color, layout, typography, text and images to create marketing pieces that satisfy both design and sales criteria


Sales/Marketing

  • Email marketing campaign
  • Tracking email campaign statistics and integrate in reporting
  • Create email/newsletter drafts for Manager review
  • Support Manager in initiating sales and marketing tactics
  • Go to marketing events to promote the practice and photograph event

 

Audio/Visual/Photography

  • Green Screen Photography
  • Knowledge of Adobe Photoshop, Illustrator and InDesign.
  • Shoot & edit video
  • Tech savvy in all audio/visual equipment

 

Ideal Candidate:

  • Must be a team player, hardworking, detail oriented, eager to learn, have a positive attitude, and have strong written and verbal communication skills.
  • We are looking for a candidate who owns the marketing process and does what it takes to create great content and maintain a strong company brand.
  • Ideal candidate will be a self-starter, innovative thinker, possess problem-solving skills, and demonstrated proficiency in digital marketing activities.
  • Applicant will have the mindset of developing the best digital marketing campaign and have a personal history of making company’s marketing strategies a reality.
  • Effectively work independently or collaboratively
  • Organization and time management skills. Ability to complete projects within scope and on deadline
  • Spot and troubleshoot issues.
  • Specialized training/education as required; graphic arts, imaging science or print technology, network or multiple operating systems
  • Proficient with digital marketing strategies including SEO, PPC, Social Media Marketing, email marketing, video marketing, and related marketing activities
  • Thorough understanding of tracking, statistics, and reporting for digital marketing activities.
  • Understand basic and advanced strategies for lead generation and business growth utilizing digital marketing techniques and activities
  • Understand the fundamentals of branding and marketing
  • Ability to identify quality issues in content creation, media development, and marketing activities
  • Ability to work with vendors to create content for promotions, advertising and social media with budgets

 

Requirements:

  • 2 years digital marketing experience
  • 2 years of SEO experience
  • 2 years of WordPress website development and coding
  • 1 year of graphic design experience
  • 1 year of photography and video productions experience
  • 1 year of sales and marketing experience

 

Submit a cover letter and resume to:

Nicole Wegienka

Vice President & Community Manager

nicole@nuvodesk.com

 

Put “YOUR NAME, Applicant for Director of Marketing” in the subject line.

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