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How to Write a Professional Job Description

How to Write a Professional Job Description

In this Article –

 

Job description definition

How to write a job description

Job description essentials

 

Your business is growing and you need extra hands. How do you write a job description that will get a qualified person in the position you’re seeking to hire?

Here are some things to consider when writing up a job description.

job description typewriter

What Is a Job Description?

A job description is a medium by which hiring managers communicate their needs to both external and internal candidates. 

For the employer, the job description lays out essential information about the role, the candidate’s experience, skills, and readiness.

For the employee, the job description describes the responsibilities, tasks, and related duties of a position. It will often include additional information such as education, qualifications, and skills required for the role. You can also expect important details like working conditions, compensation offering, physical demands, and tools or equipment required.

 

How to Write a Job Description

It can be as short or as long as you like. As descriptive or vague as you want. It can also have hidden instructions to gauge people’s attention to detail. Most importantly, it should be clear and concise. You can use it briefly when posting a job offering and give the candidate more details during an interview.

Ideas to Get You Started

1. Jot Down the Position’s Responsibilities and Duties

Some critical questions to ask yourself as you write this are:

  • What does their day-to-day look like?
  • What tasks do you expect they own and complete in a timely manner?
  • Who else do they interact with day-to-day and how are they accountable to those people?
  • If they were to provide reports or updates to someone what metrics are included?

Be as specific as possible here to make their day-to-day and your performance evaluations easier.

2. List Experience and Skills Required

Now that you’ve specified responsibilities and daily activities it is time to create your wishlist of skills, experience, and education. Who is your ideal candidate? 

Take another stab at your wishlist and order it from most important to least important. Finally, add in what’s required and what’s optional.

3. Include Desired Soft Skills and Personality Traits

Describe their education and experience that fit your culture. Do they have the soft skills to pull off their job function? Here are a few questions to consider when dreaming up the right candidate:

  • Do you need a self-starter or someone who can simply follow directions?
  • Will they work independently or as part of a team?
  • How flexible is the role? Do they follow checklists or is a lot of it creativity?

Describe the current team’s personality or the company’s culture. Jot down what you want and what you don’t want.

4. Determine Compensation

How much would you have to pay that ideal person and how likely it is to find that person? Decide if it’s an entry-level position or a higher tier that requires more experience and a higher starting salary.

A fair salary is a must, but how else can you entice a candidate to apply?

Consider adding monetary and non-monetary benefits besides salary. Sometimes people will take a lower-paying role if the health, dental, and retirement benefits are excellent. Or if they know there’s a lot of opportunity for growth at the company.

Determine ahead of time if there’s a salary cap or a merit increase schedule and what you’re comfortable paying year over year.

5. Write the Job Description

You now have everything you need to write your job description.

Start by writing the job title and a brief introduction to the company. Explain what the company does, how many employees you have, and your overall mission.

Next, add position details, including job requirements and day-to-day responsibilities. Ensure that they understand both the opportunities and the challenges of the role. The more transparent the better so nobody wastes their time.

Add in miscellaneous details like work hours, location, compensation, and start details.

Finally, list out the attributes that the ideal candidate would possess, ranging from education to prior work experience and soft skills. Ensure that they know what’s required and what’s optional.

 

Job Description Essentials

We’ll leave you with some best practices for writing an effective job description:

  • Transparency is key – Glassdoor and job review sites are widely used so it’s better to disclose any and all rough aspects of the job or the company upfront.
  • Limit industry jargon – It will only discourage candidates from applying.
  • Help them do research – Link your website, social media pages, and relevant press releases so they can easily do more research on your company and its values.
  • Talk about your customers – Give them industry insights so they have a better understanding of what they’re signing up for.

The last and best piece of advice on writing job descriptions is don’t start from scratch. There are countless jobs out there just like the one you’re posting. Use them as inspiration and adapt them to your needs.

we are open sign

Sole Proprietorship vs. LLC: How to Choose

Sole Proprietorship vs. LLC: How to Choose

Key Points

 

Define Sole Proprietorship

Define LLC

Pros/Cons of Both Entities

Making a Decision

 

So, you’ve started a small business. You know what you’re going to do and how to do it. But have you determined your business entity structure? Not sure what to register? 

New business owners are often confused about the difference between a limited liability company (LLC) and a sole proprietorship. Both have advantages and disadvantages. Let’s explore the differences.

What is a Sole Proprietorship?

A sole proprietorship is an unincorporated business with one owner, and it’s the simplest and least expensive type of business to form. 

As a sole proprietorship, the owner’s name is the business’s name, though sole proprietorships can also operate under a brand name or trade name. The main characteristic of a sole proprietorship is that there’s no legal separation between the business and business owner, so the owner is personally responsible for the business’s debts.

Here are some key takeaways to think about when considering a sole proprietorship:

  • No required paperwork apart from industry-specific licenses 
  • No annual state filings
  • Simplified tax filing
  • No liability protection
  • Difficult to obtain financing in the business name
  • Harder to build business credit

What is an LLC?

An LLC (limited liability company) is a legally separate business entity that’s created under state law. It combines elements of a sole proprietorship, partnership, and corporation, and offers a lot of flexibility for owners. This structure is popular with many business owners due to the ease of setting it up, its cost-effectiveness, it’s also easier to maintain than other business structures such as S corps or C corps, and it can provide asset protection. One person can form a single-member LLC, or multiple people can form a multi-member LLC.

Here are some key takeaways to consider when forming an LLC:

  • More market credibility
  • Liability protection in the case of certain lawsuits and commercial debts
  • More financing options
  • Some paperwork
  • Annual state filings
  • Tax advantages and disadvantages

Advantages and Disadvantages of a Sole Proprietorship

Benefits:

  • No required state paperwork, unless there’s specific licensing such as an occupational license and/or business license. 
  • No required annual state filings to complete, unless there are specific industry filings required by your industry.
  • All profits/losses are passed through to the owner’s personal tax return. These are typically reported on a Schedule C tax form that is filed with the owner’s personal tax return. 
  • May enjoy the tax benefits of being self-employed, from deducting certain business expenses to utilizing self-employed retirement plans.

Drawbacks:

  • There’s no liability protection against commercial debts, lawsuits, and other obligations. This means you can be sued personally for commercial activities, putting your personal assets at risk.
  • Many investors choose not to invest in a Sole Proprietorship, making it difficult to secure financing.
  • Many financial institutions will refuse to establish business credit and will categorize loan requests as a “personal loan” rather than a “business loan.” 
  • You will have a lower amount of market credibility by not operating under a trade name. You can create a “Doing Business As” name (DBA) with your state’s department of revenue or the secretary of state, but this will require fees for the establishment and ongoing fees to continue to use the DBA name.

sole proprietor takeaways

 

Advantages and Disadvantages of an LLC

Benefits:

  • When you form an LLC, you are creating a business entity separate from yourself; you are not your LLC and your LLC is not you. 
  • You will have a higher level of market credibility.
  • Liability protection against commercial debts, lawsuits, and other obligations as long as you set up and maintain your LLC properly, do not commingle personal and commercial assets, and avoid personal guarantees.
  • It’s much easier to obtain equity and debt financing if you have a separate business entity as well as an established business credit score. 
  • You can combine the “best” of the incorporation worlds, by electing your single-member LLC to be taxed as a Sole Proprietor (which is the standard election), an S-Corporation, or a C-Corporation. Electing tax treatment as a sole proprietor just means all profits/losses flow to the owner’s personal tax return. Electing to be taxed as an S-Corporation means the profits/losses flow to the owner’s individual return, but you have the chance to reduce FICA taxes by establishing a “reasonable salary” and receiving the remaining profit amounts as dividends, with only the “reasonable salary” being subject to FICA (Social Security and  Medicare) withholding.
  • You can enjoy the tax benefits of being self-employed. 

Drawbacks:

  • State-related paperwork will be required, including any specific industry licensing.
  • Annual state filings (and the associated fees) will be required as well, including any specific industry licensing fees that are required. 
  • Besides paying personal federal, state, local, and the self-employed version of FICA taxes, you might also be required to pay State Business Taxes and Unemployment Taxes.
  • Costs for completing the tax return of an LLC may be higher than that of a sole proprietorship.

llc takeaways

LLC vs. Sole Proprietorship: Which Should You Choose?

Many business owners, particularly freelancers or consultants, start as sole proprietors because it’s easy and it’s attractive for new entrepreneurs, particularly those testing a business idea. 

The best business structure for you will depend on many factors, and it’s best to consult a business lawyer and tax advisors before making this important decision. Make sure you take the right steps to establish your business.

 

By Leslie Radford
video conference

Tips for Professional and Productive Video Conferencing

Tips for Professional and Productive Video Conferencing

By Leslie Radford

Key Takeaways

Productive Video Meetings Tips
Video Conferencing Etiquette
Using Video Calls for Sales Meetings

Video conferencing seems to be the new norm. The global remote workforce increased by 140% between 2005 and 2019, and that number accelerated even further in 2020 when COVID-19 hit.

It’s a useful tool for communicating with remote work teams. But, between poor internet connections, annoying background noise, participants not knowing what is being discussed, and off-topic conversations, a video conference call can quickly become a frustrating mess.

Here are a few tips to help you host productive video meetings:

Set an agenda

Provide a plan before the video conference. Video meetings can be most productive when everyone knows the purpose of the session and better able to keep focused on the outcome. This will also assure the meeting doesn’t run too long and everything gets addressed.

Be engaging

Use shared visuals to accompany your agenda, like online whiteboards, shared screens, slide shows, and spreadsheets to keep participants engaged. While it’s nice to see everyone’s faces during a meeting, you need to switch it up to keep everyone’s focus. Use a conferencing tool with a chat function or poll to keep participants engaged with the material being covered.

video conference

Use the right tools to make video calls

There are many different tools available that can make your conference call a lot easier. The quality of call you offer participants is essential for a professional image and an effective meeting. A number of professional tools with which we have had good experiences are:

  • Microsoft Teams
  • Zoom
  • Google Hangouts
  • Skype
  • GoToMeeting
  • Cisco WebEx
  • Join.me

Video Conferencing Etiquette

Just like there are rules at the dinner table, there are etiquette rules for video conferencing as well. To respect everyone’s time and effort, you need to be aware of the following to host a productive meeting: 

  • Mute yourself when not speaking
  • Be on time
  • Ensure your technology works correctly
  • Use technology to fully engage remote participants
  • Choose the proper software and hardware
  • Wear work-appropriate clothing
  • Frame the camera correctly
  • Have the right light
  • Look into the camera (not down at your phone)
  • Pay attention (avoid multi-tasking)
 
meeting

Increase Productivity with Video Calls

Video calls aren’t just for remote workers and connecting teams. According to PGI, companies who use video calls for sales and customer support can save 30% from their transportation costs. And because your client doesn’t have to come to you, or visa versa, the easier it may be to schedule a meeting with them.

branding your business

What Does It Mean to Brand Your Business?

What Does It Mean to Brand Your Business?

By Leslie Radford

Key Takeaways

What is Branding?

Forming the Impression People Get

Areas of Your Business that You Can Implement Branding

Get Help with Branding Your Business

What is Branding?

If you have a business, you need a brand. People often mistake branding for just having a logo that identifies your business. While a logo is PART of your brand, it isn’t your brand itself. Your brand is actually all-encompassing: How it makes someone feel, the cohesiveness of your look, and how you constantly communicate to your customers through a series of visual and verbal cues. Your brand sets you apart from your competitors.

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Forming the Impression People Get

You have the ability to form what people say, think, and feel about your business— that is your brand. You build your brand to be a representation of who you are as a business and how you wish to be perceived.

Branding helps you create brand recognition, awareness, and loyalty.  Consistently using visual cues like your logo and brand imagery, your audience will come to associate these signals with your brand. By consistently implementing your brand strategy, the more your audience will connect with your brand, thus becoming repeat customers.

Areas of Your Business that You Can Implement Branding

There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo. All of these elements work together to create one distinct and eye-catching brand.

By advertising a cohesive campaign and providing promotional merchandise, customers will begin to recognize your business and what it stands for. By providing customer service that goes above and beyond while reflecting your company’s values, customers will begin to sing your praises, refer their friends, and keep coming back to you because you have a reputation for taking care of them. Your logo will begin to be associated with your company and recognized by others.

untitled design (3)

Get Help with Branding Your Business

To discuss components of your company’s brand, Advent Trinity is there to help guide you in the process. Click here to schedule a consultation.

Beige And Gray Minimalist Quote Instagram Post

Digital Nomad vs. Remote Worker

Digital Nomad vs. Remote Worker

By Leslie Radford

The year 2020 has brought on some untraditional work practices. Many people have become remote workers. Some are exploring being a digital nomad. But what’s the difference and which is right for you?

To start, a digital nomad is a remote worker, but a remote worker is not necessarily a digital nomad. However, both are digital – working through the internet – from a remote location.

digital nomad
digital nomad

Remote Worker

According to Global Workplace Analytics telecommuting statistics 2018, there were 4.3 million remote workers in the USA, which makes up 3.2% of the entire workforce.

The typical remote worker may be a freelancer, independent business owner, or work on a virtually distributed team. Remote workers tend to be stationary and mostly work from their home offices, co-working spaces, or coffee shops in the locale of their company.

Things people love about the remote working lifestyle:

  • More family time
  • Productivity increases due to fewer office-related distractions
  • Reduced transportation costs, vehicle depreciation, maintenance, and wear and tear on the vehicle
  • Career opportunities open up to other areas of the world

Drawbacks of the remote working lifestyle:

  • Loneliness can be an issue for those used to having co-workers around
  • Communicating with virtual teams can be difficult to manage for some
  • Non-work distractions (cleaning house, watching TV, etc.)

 

Digital Nomad

A digital nomad is a type of remote worker who travels while doing their jobs remotely. They are not bound to a specific time or location to work. Think of the as a modern-day gypsy.

Things people love about being a Digital Nomad:

  • Enjoy the flexibility to work wherever they want in the world
  • Work when you want
  • Travel freely
  • No daily commutes or schedules

Drawbacks of the Digital Nomad lifestyle:

  • May miss the comforts of home that remote workers enjoy
  • At times, Wi-Fi can be difficult to obtain in some locations
  • Traveling to different time zones can present challenges for some clients
  • Acquiring new business and networking can also be challenging

Both work styles have benefits and drawbacks. It really depends on what’s more important to the individual.

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